Raising the Bar on Babyhood: Joey & Mom Sets the Trend with Aesthetic Brilliance and Fabulous Fabrics for Modern Parents
March 22, 2021 rafothman

Joey & Mom, the innovative baby lifestyle brand, is making strides in the Malaysian baby fashion scene with its unique blend of stylish and high-quality designs. Rapidly gaining popularity among modern families seeking a more aesthetic touch, Joey & Mom offers top-notch products that seamlessly integrate into their lifestyle.

Joey & Mom stands out for its dedication to three core principles: Aesthetic Design, Quality Craftsmanship, and Value for Money. By utilising the natural properties of bamboo and combining them with cotton, the brand offers a diverse range of products. These not only cater to the delicate skin of babies but also demonstrate a strong commitment to sustainability.

“Our designs draw inspiration from the colours of nature, embodying modern timeless designs, and reflecting our uncompromising commitment to quality,” elaborates the visionary Founder, Purani Selvaratnam, dedicated to crafting products that meet the evolving needs of this era. This cohesive blend ensures that each of their products stands out in a market inundated with conventional and colourful baby merchandise.

The brand’s flagship product, the swaddle, crafted from a blend of bamboo and cotton, has garnered widespread acclaim, owing to its innovative design that provides both softness and durability. Moreover, Joey & Mom’s swimwear line features trendy designs reminiscent of adult fashion, appealing to style-conscious parents and their little ones alike.

In addition to its focus on design and quality, Joey & Mom places safety at the forefront of its operations. Attaining certifications such as the Global Organic Textile Standard (GOTS) and OEKO-TEX, renowned certification systems ensuring textiles are free from harmful substances, Joey & Mom guarantees the absence of harmful dyes or toxins in its products through stringent testing and quality checks.

Reflecting on the brand’s remarkable achievements, Purani remarks, “We’ve witnessed incredible growth, from sell-out expos to exciting collaborations with industry leaders. Our dedicated team of mothers is passionate about empowering fellow mothers through our products and opportunities.”

Looking ahead, Joey & Mom has ambitious plans for expansion, with a strategic focus on strengthening its presence in neighbouring markets such as Singapore and tripling its retail partnerships within and beyond Kuala Lumpur by the end of 2024. With new product categories on the horizon and potential brand launches in development, Joey & Mom is poised to redefine the baby lifestyle market in the region.

Furthermore, Joey & Mom has been selected as a finalist for the esteemed SIDEC Ecommerce Award, underscoring its notable achievements in the e-commerce sector. Scheduled to take place from March 11th to May 10th, 2024, this online sales competition serves as a significant recognition of Joey & Mom’s ongoing dedication to excellence and innovation within the e-commerce domain. We encourage young parents to explore the platform and discern whether any offerings resonate with your preferences and needs.

To explore Joey & Mom’s diverse range of products and learn more about the brand’s ethos, please visit or follow them on Instagram and TikTok to stay updated with their latest offerings and initiatives.