Dr Greenthumb Launches “Green the Good Earth” CSR Initiative and Brand at Elmina Rainforest Knowledge Center
February 26, 2024 AbArtho
Photo Caption: David Dzulkifli of Tropical Rainforest Conservation and Research Centre (TRCRC) and Wan Azaini Wan Ahmad, Group Chief Executive of Dr Greenthumb, launch the Green the Good Earth campaign and the brand.

Kuala Lumpur, February 26, 2024 – Green the Good Earth, a corporate social responsibility (CSR) initiative and the brand Dr Greenthumb are launched today at the Elmina Rainforest Knowledge Center by Yang Amat Berbahagia Tun Jeanne Abdullah, who is represented by David Dzulkifli of Tropical Rainforest Conservation and Research Centre (TRCRC). This marks a significant milestone in the group’s efforts to promote fun and sustainability in gardening.

Dr Greenthumb Group also aims to help develop a caring society for the environment. The initiative promotes fun and sustainable gardening for individuals, enterprises, and communities while advocating for a healthy lifestyle and supporting food security.

Dr Greenthumb, a pioneer in the country in nano technology driven plant food and soil care, brings gardening and farming within reach of urban dwellers, transforming balconies into thriving green oases. The brand offers a range of high-quality organic natural and commercial plant food and soil care products, including Organic Natural All-purpose Fertilizer, Organic Nature Soil Carer, Organic Natural Liquid Smoke, Organic Natural Pest Armour, Green On Foliar, and Fruity Red Foliar, manufactured in Malaysia by Dr Greenthumb Group of Companies.

Dr Greenthumb has participated in international exhibitions, notably at the recent Middle East Organic Natural Products Expo 2023 in Dubai. This involvement resulted in positive interest, inquiries and development in the Middle East & African markets.

“Dr Greenthumb is not just a business for us; it’s a testament to our commitment to bringing sustainable farming practices to the heart of the city,” said Wan Ahmad Afiq, co-founder of Dr Greenthumb. “Through the fusion of innovation and passion, we aim to empower individuals to cultivate thriving plants and crops while championing sustainability.”

The team comprises experienced industry stewards and young agropreneurs who are passionate about sustainable agriculture. Dr Greenthumb Group of Companies envisions a future led by agropreneurs dedicated to cultivating greener earth and fostering sustainable gardening practices.

“Our mission is simple: to bring joy to gardening and farming while cultivating a greener earth,” added Ariff Azraai, co-founder of Dr Greenthumb. “We are not just plant lovers; we are Earth advocates, and every product application grows not just plants but a sustainable future for generations to come.”
The famous Hijau singer Dato’ Zainal Abidin also graced the launch event. Attendees will also have the chance to discover Dr Greenthumb’s products, which can be found at or their official Shopee platform (Malaysia) and Amazon Shop (Dubai).